A Customer Experience Agency

Put on a Happy Face

In case common sense wasn’t enough, by now it’s no secret that positive customer experiences are good for a business and negative customer experiences are not.

Read The Article

Keep Tradition Alive

Can you believe 2017 is around the corner? It feels like just yesterday I was taking down my tree and storing away all my decorations for the next year.

Read The Article

Bigger Isn’t Always Better

One of my favorite things about working at a smaller, close-knit agency is the fact that you can’t hide. This could be the project manager in me, but it’s kind of great being able to take two steps and bother any member of the team with my questions (They love it!).

Read The Article

A Travel Experience For Everyone

Since spring has officially sprung you may notice the airports become filled with over zealous families ready for their tropical getaway or maybe their anticipating a good ski run down a snowy white mountain.

Read The Article

Programming the Perfect Run Routine

For those of us who are fortunate/unfortunate to live in parts of the world with four seasons, running in winter is a challenge.

Read The Article

Redonk Breakdown of Breakroom

Recently, I had the honor of being on Kitchen Duty here at Redonk. With that honor comes washing dishes, putting away dishes, gathering dishes from all over (ehem Phill…) keeping the space clean, and restocking the goods to keep the animals happy.

Read The Article

Improving the “customer” experience of your Super Bowl party

It's that time of year where football fans and non-football fans alike start making plans for the ultimate sports watching event in this country – the Super Bowl.

Read The Article

Registries & wish lists oh my!

So we are baby crazy here at Redonk and several peeps are making lists (registry lists, that is) and checking them twice.

Read The Article

Online holiday shopping

It’s that time of year again. The time in which people are gearing up in their suits of armor in order to go out and fight for the best deals.

Read The Article

The UX of being a mom and other website optimization tips

Just like a site flow, the day of a mom has its own happy path and those dreaded errors and pitfalls. How we recover is key to how our experience is perceived.

Read The Article

Boo! UX is not-so-scary

Does the mention of UX scare you? Have you felt overwhelmed with the idea that your website’s user experience doesn’t deliver?

Read The Article

Baseball, apple pie & score bugs

It's the top of the ninth, bases are loaded, 2 outs, the count is 3-2. Infield has shifted. And how do I know? Because the little ever-present score bug tells all.

Read The Article

The joys and sorrows of ordering lunch online

Nowadays, folks expect – and for the most part can – accomplish almost any task online. Knowing that, it’s surprising how many companies still aren’t getting it right, or worse, aren’t even trying.

Read The Article

Have you cleared your cache?

This has to be the most common question I ask when clients, project managers and marketing people in general tell me their new website doesn't work.

Read The Article

Omni-channel lessons from a furniture mart

What store is bigger than 3 Walmart Supercenters, showcases over 100,000 pieces of furniture and is able to load up to 100 cars at once with merchandise? The Nebraska Furniture Mart.

Read The Article

The Neiman Marcus online shopping experience

Opening up the Neiman Marcus website, I didn’t know what to expect. I’m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them…

Read The Article

4 Steps to creating a personalized customer experience

It’s no mystery that people love to feel special. They want to feel like a brand sincerely cares about their shopping behaviors, likes and dislikes, and hey, it’s even nice to receive a Happy Birthday email.

Read The Article

Optimizing your website for a faster experience

When I first began building responsive websites, it was a learning process filled with many unknown unknowns. Every project that was deemed worthy of being pimped out responsively would send a quick wave of excitement over me.

Read The Article

Mapping my customer journey with a fitness wearable

According to a recent study, 1/3 of wearable device owners stop using them within 6 months. And over half of consumers who own one no longer use it. That’s a lot of people!

Read The Article

Ligers and tigons in an omnichannel world

I had never heard of a Liger until Napoleon Dynamite professed his fascination. "It's pretty much my favorite animal. It's like a lion and a tiger mixed... bred for its skills in magic." –Napoleon Dynamite

Read The Article

Gap getting the omni-channel experience dialed in

Until recently, I’ve never shopped gap.com, but Gap’s new CEO Art Peck gets me. He understands the role of digital in today’s omni-channel world, hence the company’s decision to create an executive role focused on customer experience.

Read The Article

Steals, deals, and post purchase thrills

If you couldn’t tell by now, I’m certainly an online shopping advocate. But it’s not just the good UX, cute clothes and free overnight shipping that got me here.

Read The Article

How good UX got me out of the dressing room

Online shopping should make your life easier, not harder. There’s a reason people shop online, and those reasons do not include confusion, frustration, or the need to throw your computer at the wall.

Read The Article

Good UX fills bellies

Your eyes are bigger than your stomach, Rachel. A chant that holds true every time I find myself in front of a smorgasbord of yummies.

Read The Article

The user is wrong. 5 steps to make it right.

That's right, sometimes the user is utterly mistaken. And it's mostly our industry's fault. Users expect complicated, unintuitive online experiences because e-commerce platforms are often built around technology, instead of the customer.

Read The Article

Why users don’t read…This will leave you speechless

We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.

Read The Article

Noise soup and the art of listening

Ears. They’re funny little things when you think about it. Their shape, the canals, how they protrude from our heads. Even the hairs that grow out of them as we age. So odd, and yet, so important.

Read The Article

Put me in the zoo

Have you met Spot? He's a polka-dot leopard who changes colors and even juggles his own spots — all in a desperate effort to convince two children he's special enough to be exhibited in the zoo.

Read The Article

Herding cats: The life of a project manager

Typically when you think of project managers, you think of someone responsible for making sure everyone does their part in some huge, time consuming, possibly life-altering initiative.

Read The Article

The experience lingo

Imagine you've been put on a team with three strangers and tasked with assembling a complicated piece of machinery. Silently, you each study the jumble of parts and poorly drawn diagrams.

Read The Article

Users don’t scroll

In today’s digital-obsessed world, can you still make a case for the fold?

Read The Article

And then my shoes started to squeak

I dunno about you, but I'm not a fan of dream sequences in movies and literature. They're right up there with '80s musical montages, if you ask me—cheap short cuts to avoid having to figure out the story.

Read The Article

I’m all about that flow

We've all felt flow—the mental state in which we're fully immersed in a feeling of energized focus, full involvement and enjoyment of the activity we're performing.

Read The Article

Musings

A muse is a force personified as a woman who is the source of inspiration for a creative artist. I've always thought it would be awesome to be a muse—I could be like, “So, yeah. That song on the radio?

Read The Article