First impressions matter—and that’s no different for online experiences. Did you know that 88% of online consumers are less likely to return to a website after a bad experience? Did that number startle you? It came as no surprise to our team as it highlights how vital user experience (UX) is to the success of your website. As the above stat communicates, we know user expectations are higher than ever. Users expect fast load times, intuitive navigation, and accessible design, so it’s pivotal that businesses ensure their website meets users’ expectations for a satisfying online experience. In this blog, we will walk through some of the most common UX mistakes and, more importantly, how to fix them. Let’s dive in!
Ignoring Mobile-First Design
The Mistake: Refusing to optimize your website for mobile despite mobile traffic dominating overall web usage
The Fix: Emphasize responsive design, mobile-friendly layouts, and testing on multiple devices.
Overloading with Visual Clutter
The Mistake: Using too many elements (images, buttons, animations) that overwhelm the user
The Fix: Apply the “less is more” principle—focus on clean layouts, straightforward navigation, and white space.
Slow Page Load times
The Mistake: Large media files, excessive scripts, and poor hosting slow down the site
The Fix: Optimize images, leverage caching, and use tools like Google PageSpeed Insights to monitor performance.
Neglecting Accessibility Standards
The Mistake: Overlooking WCAG guidelines makes the site unusable for people with disabilities.
The Fix: Incorporate alt text, keyboard navigation, high-contrast text, and ARIA roles into your design.
Poor Navigation and Information Architecture
The Mistake: Confusing menus, hidden links, or illogical content placement frustrates users.
The Fix: Use clear, descriptive menu labels, breadcrumbs, and structured navigation hierarchies.
Confusing or Overly Complex Copy:
The Mistake: Using jargon-heavy, unclear, or overly verbose content that frustrates or confuses users.
- Example: A call-to-action (CTA) that says, “Utilize our proprietary systems for digital transformation processes” instead of something simple like, “Get started with our tools today.”
The Fix:
- Write with the user in mind: Keep it concise, approachable, and aligned with your audience’s language.
- Break up content: Use headings, bullet points, and short paragraphs to make copy skimmable.
- Clarify CTAs: Make instructions or calls to action clear, direct, and actionable (e.g., “Learn More” or “Subscribe Now”).
- Test readability: Use tools like Hemingway Editor or Readable to simplify your text.
Investing in great UX design ensures your website meets evolving user expectations, builds trust, and supports your business goals. As we head into 2025, take the time to review your site and make the necessary improvements. Not sure where to start? Our team is here to help. Let’s collaborate to ensure your website provides an exceptional experience for every visitor.
