As a digital experience agency, we design daily and strive to give our designers the space and time to get into a creative mindset. A lot of that begins with nurturing our design-driven culture. We’ve worked hard to embed a culture where creativity is embedded into the core of everything, we do at Redonk. Whether you are a designer, manager, or business owner, we invite you to join us in discovering practical ways to cultivate creativity across your team and organization.
Give us the Design Problem, not the Solution
A design-driven culture requires an opportunity to understand the issues underlying the problem. Often, the issues underlying a problem will help identify the cause of what actually needs to be addressed. This process allows our designers to find the real problem and explore a wide range of solutions that we can ensure best meet users’ needs so they can accomplish their desired tasks efficiently.
Empower Cross-Functional Collaboration
A culture of design thrives when there is cross-functional collaboration. At Redonk, we work to break down silos and encourage collaboration between all our designers, developers, and strategist. We accomplish this by encouraging brainstorming solutions individually and as a team. This approach allows our designers and design to be integrated into every stage of the process, creating design solutions that are user-centric and functional.
Prioritize User-Centered Design Thinking
Another avenue in cultivating a design-driven culture is encouraging a mindset focused on users’ experiences and needs. At Redonk, we encourage our team to foster empathy by encouraging user feedback and research, ensuring our end design solves actual pain points and resonates with users.
Support Continuous Learning and Design Experimentation
Lastly, it’s essential to cultivate an environment that encourages and allows for design experimentation, inspiration, and continuous learning. At Redonk, we accomplish this in many ways, including a Slack channel where we openly discuss inspirational designs the team finds through research and everyday life. We also encourage and give time for our designers to continue learning, whether through research, conferences, or giving the team time to play around with the latest design tools and trends.
In conclusion, nurturing a design-driven culture isn’t a one-size-fits-all approach—it’s about creating an environment where creativity, collaboration, and continuous learning flourish. At Redonk, we’re committed to giving our designers the freedom and resources they need to innovate and thrive. We encourage you to reflect on how your own team can foster a similar mindset and approach to design, and we’d love to connect with you to explore how we can help elevate your creative journey!
