Nurturing a Design-Driven Culture

As a digital experience agency, we design daily and strive to give our designers the space and time to get into a creative mindset. A lot of that begins with nurturing our design-driven culture.

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Redonk Halloween Candy Bracket

In the spirit of Halloween, nothing brings out the competitive side quite like a debate over candy preferences! Grab a handful of your favorite sweets and join us as we unwrap our candy cravings.

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Successful Seasonal Campaigns

The holidays are around the corner, and with them comes one of the most crowded campaign seasons of the year. So, we wanted to review successful holiday campaigns.

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A.I. vs Designers

With the rise of AI every person, business, and school must address it and either find ways to ban it or to utilize it. Designers are no different.

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Attending My First Conference – Part 2

My fellow designer, Sarah, covered the overall experience of the Figma conference, but the goal of this blog is to go more in-depth on the new releases from Figma and some highlights from my favorite sessions.

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The Lean B2B Marketing Playbook: 7 Tips for Doing More with Less

Hey CMOs and B2B Marketing leaders! Sometimes B2B marketing feels like we’re juggling flaming torches while riding a unicycle. The work we do is important, but it’s ok to loosen the belt and breathe easier.

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Attending My First Conference

This year the designers at Redonk had the opportunity to attend Figma’s Config 2024 conference in person. Being around fellow UX/UI designers who use the same tools was refreshing. No need to explain the daily grind – we just spoke design!

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The Evolution of the Olympic Brand

While the Olympics have roots in ancient history, the Olympic brand began to take shape when the Games were reintroduced in the late 19th and early 20th centuries. Let's journey through history and review some of the most impactful brand changes to the Olympic Games.

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Lunch with Redonk

Since we became fully remote in 2023, we've made a conscious effort to keep our connections strong through regular lunch outings. Let's take a look at some of Redonk's favorite spots for these memorable meet-ups.

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Artificial Intelligence: Changing the World of Digital Marketing

Artificial intelligence (AI), with its advanced data processing capabilities and intelligent algorithms, is revolutionizing the digital marketing framework by enabling unprecedented levels of personalization, efficiency, and insight.

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The Pets of Redonk

Here at Redonk, our pets are not just animals; they are cherished members of our family. From playful pups to curious cats and everything in between, join us as we share our furry companions that bring smiles to our faces every day

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Preserving Agency Culture in a Remote World

Like many in 2020, we transitioned to remote work out of necessity. And what we learned during that time was not only could we make it work, we could make it work well. We’ve refined our process along the way, and tapped into what defines our culture and how to preserve it.

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The Importance of Brand Consistency

Brand consistency isn’t just about uniformity in visuals and messaging; it’s the foundation upon which trust, recognition and loyalty are built.

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Project Management in a Remote World

When your job involves keeping everyone and everything put together, how do you manage when we’re now all apart? Here are things we’ve implemented along the way to our fully remote status that helps us stay productive and connected.

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How to Create Compelling Calls-to-Action

In online content, the real obstacle is getting your audience's attention and then converting it into action. Enter Calls-to-Action (CTAs) – the unsung heroes of digital marketing.

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Designing Digital Experiences for Neurodiversity

Web accessibility is a must in today’s digital experiences. In the drive to provide equal access and opportunity to all online users we must consider the 10% to 20% of users who are neurodiverse, or simply put people who process information differently.

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The Power of Design in Content Marketing

It's no secret that design goes hand in hand with content marketing, but the powerful punch that strategic design adds to the mix truly sets exceptional content apart.

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Designing for Mobile First

In the digital world we now live in, mobile devices have become our daily companions. Because of this, mobile first design has emerged as an important strategy in web development and design.

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The Balance of Design: Aesthetics vs. Functionality

In the digital realm, the interplay between aesthetics and functionality serves as a perpetual tug-of-war, with each aspect vying for supremacy in web design. The balance between these two essential elements is not just a matter of preference but a strategic imperative.

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Redonkian Spotlight: Ryan

I’m Ryan, Partner and Director of Design at Redonk. More often than not, I am making my wife watch a game with me with a cold beer or cup of coffee in hand.

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Is a Content Management System a Must?

The answer to this question is undoubtedly YES. A Content Management System (CMS) is software that allows you to create, edit, and publish digital content to a website or blog without involving the development team, so you control any change on any page.

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Redonkian Spotlight: Amanda

Hi, I’m Amanda. I’m from Overland Park, Kansas and I find it amusing the number of people down here who are surprised to learn there is more than one high school in the “town” I am from.

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The Agency Unicorn

Extending kindness and patience can go a long way in nurturing and improving working relationships. When both the client and agency share this mutual understanding and respect, it leads to a more positive and effective relationship.

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The Holidays With Redonk

Tis the season, and at Redonk, in effort to rally up the season’s spirit, we looked for ways to give back to our community and to help remind us that, whether large or small, giving can positively impact the lives of other.

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Redonk Holiday Playlist

Whether you're sipping hot cocoa by the fireplace, wrapping presents, or gathering with loved ones for a merry celebration, our handpicked holiday playlist sets the mood and makes your moments unforgettable.

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Redonkian Spotlight:
Shar

It’s been famously said, “The world needs more Canada.” So, as a native Canadian, I like to think I’m doing my part by sharing my culture down south

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This or That: Thanksgiving Edition

As Thanksgiving draws near, it's time to indulge in a playful game of 'This or That' – a festive edition that will tickle your taste buds, stir up your creative flair, and ignite your gratitude for the little joys that make this season so special.

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Harnessing the Power of Color in Digital Design

In the vibrant digital design world, color reigns supreme, wielding its captivating influence over our emotions, perceptions, and experiences. In this blog, we share tips for harnessing the power of color.

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Redonkian Spotlight: Phill

While not at work, you’ll find me cooking delicious meals for my family, spending too much time watching football, or obsessing over the latest world news events.

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404 Page: Personality Error

The basic purpose of a 404 Error page is to let the user know something went wrong and to provide a path back into your website, but even a well laid out 404 Error page can leave a bad taste with your user from the simple inconvenience alone.

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Redonkian Spotlight: Sarah

Hello there! I’m Sarah, it’s nice to meet you! I’m a Senior Product UX/UI Designer and the self-proclaimed official lunch photographer at Redonk. I’m a foodie! I love cooking and trying out new restaurants.

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Design Thinking: A Beginners Guide

Despite popular belief, Design thinking isn’t just picking random colors and adding a sprinkle of shape here and there; in actuality it is a powerful and purposeful problem-solving approach.

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Redonkian Spotlight: Cosmin

Hi, I’m Cosmin. When I'm not coding, I’m usually spending time with the goodness of nature or with family. Learning is also fun, and learning something new that I am interested in is even more fun.

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What is Information Architecture, and Why Do You Need It?

Websites aren't supposed to be messy, especially when it hinders your users' ability to find what they need quickly. Yet, many companies ignore the important step of information architecture when building out their website and content. So, what is information architecture, and why do you need it?

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Redonkian Spotlight: Lauren

Hey, I’m Lauren. I was born and raised in a small town called Honey Grove, TX. In my free time, you’ll find me taking boxing classes, going to cover band concerts, or in a furry mascot suit at the Frisco RoughRiders’ games.

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The Importance of Project Management

Between the fast-paced industry competition, navigating remote employees, and keeping up with new tech, failing to plan is planning to fail- plain and simple.

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The Project Management Toolbox

In the ever-changing world of Project Management with new technologies, techniques, and procedures, here are a few tools and best practices that make our Redonk PM Team’s world go ‘round:

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Redonkian Spotlight: Blanca

Hi, I’m Blanca! I’m a native Houstonian transplanted to the beautiful and somewhat forgotten countryside of North Texas. My home base will always be our little farm outside the big city, but the immense need for new experiences has taken me and my wife all over the world.

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The Basics of Good Website Design

Good website design shouldn't be complicated and shouldn't scare you. Whether your team is beginning the process of building a website or just looking into it, we have created a basics list of good website design to help you along the way.

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Redonkian Spotlight: Marjorie

Hi, I’m Marjorie. Born and raised in Colorado, where I grew a love for the outdoors. After college, my husband and I moved to Utah, where we spend our free time snowboarding, hiking, camping, kayaking, rock climbing, and exploring the great outdoors at any opportunity.

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Always Keep Learning

Learning is an essential part of our lives, occupying a significant portion of our early years, typically spanning from 18 to 24.

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Redonk’s 2018 Top CX Trends Countdown

Customer experience has always differentiated the successful companies from the unsuccessful. And in 2018 that’s not changing.

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Through the Looking Glass: Part 2

Onto the actual fun stuff. To access/purchase content for the Rift I had to log in to the Oculus Store, their exclusive content distribution platform.

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Through the Looking Glass

When I was a kid, I remember playing on the original Nintendo and thought it was the greatest thing that was ever invented.

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Moving Beyond the RFP

Here at Redonk, we’re lean, small and agile by choice. We wear many hats, we collaborate to the extreme, and we throw our passion for improving the customer experience into our client’s business.

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Why We’re Switching to Sketch

I hate change. My mom tells stories about how I would come home crying from elementary school because they changed my seat in class.

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Put on a Happy Face

In case common sense wasn’t enough, by now it’s no secret that positive customer experiences are good for a business and negative customer experiences are not.

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Keep Tradition Alive

Can you believe 2017 is around the corner? It feels like just yesterday I was taking down my tree and storing away all my decorations for the next year.

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Bigger Isn’t Always Better

One of my favorite things about working at a smaller, close-knit agency is the fact that you can’t hide. This could be the project manager in me, but it’s kind of great being able to take two steps and bother any member of the team with my questions (They love it!).

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A Travel Experience For Everyone

Since spring has officially sprung you may notice the airports become filled with over zealous families ready for their tropical getaway or maybe their anticipating a good ski run down a snowy white mountain.

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Programming the Perfect Run Routine

For those of us who are fortunate/unfortunate to live in parts of the world with four seasons, running in winter is a challenge.

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Redonk Breakdown of Breakroom

Recently, I had the honor of being on Kitchen Duty here at Redonk. With that honor comes washing dishes, putting away dishes, gathering dishes from all over (ehem Phill…) keeping the space clean, and restocking the goods to keep the animals happy.

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Improving the “customer” experience of your Super Bowl party

It's that time of year where football fans and non-football fans alike start making plans for the ultimate sports watching event in this country – the Super Bowl.

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Registries & wish lists oh my!

So we are baby crazy here at Redonk and several peeps are making lists (registry lists, that is) and checking them twice.

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Online holiday shopping

It’s that time of year again. The time in which people are gearing up in their suits of armor in order to go out and fight for the best deals.

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The UX of being a mom and other website optimization tips

Just like a site flow, the day of a mom has its own happy path and those dreaded errors and pitfalls. How we recover is key to how our experience is perceived.

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Boo! UX is not-so-scary

Does the mention of UX scare you? Have you felt overwhelmed with the idea that your website’s user experience doesn’t deliver?

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Baseball, apple pie & score bugs

It's the top of the ninth, bases are loaded, 2 outs, the count is 3-2. Infield has shifted. And how do I know? Because the little ever-present score bug tells all.

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The joys and sorrows of ordering lunch online

Nowadays, folks expect – and for the most part can – accomplish almost any task online. Knowing that, it’s surprising how many companies still aren’t getting it right, or worse, aren’t even trying.

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Have you cleared your cache?

This has to be the most common question I ask when clients, project managers and marketing people in general tell me their new website doesn't work.

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Omni-channel lessons from a furniture mart

What store is bigger than 3 Walmart Supercenters, showcases over 100,000 pieces of furniture and is able to load up to 100 cars at once with merchandise? The Nebraska Furniture Mart.

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The Neiman Marcus online shopping experience

Opening up the Neiman Marcus website, I didn’t know what to expect. I’m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them…

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4 Steps to creating a personalized customer experience

It’s no mystery that people love to feel special. They want to feel like a brand sincerely cares about their shopping behaviors, likes and dislikes, and hey, it’s even nice to receive a Happy Birthday email.

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Optimizing your website for a faster experience

When I first began building responsive websites, it was a learning process filled with many unknown unknowns. Every project that was deemed worthy of being pimped out responsively would send a quick wave of excitement over me.

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Mapping my customer journey with a fitness wearable

According to a recent study, 1/3 of wearable device owners stop using them within 6 months. And over half of consumers who own one no longer use it. That’s a lot of people!

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Ligers and tigons in an omnichannel world

I had never heard of a Liger until Napoleon Dynamite professed his fascination. "It's pretty much my favorite animal. It's like a lion and a tiger mixed... bred for its skills in magic." –Napoleon Dynamite

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Gap getting the omni-channel experience dialed in

Until recently, I’ve never shopped gap.com, but Gap’s new CEO Art Peck gets me. He understands the role of digital in today’s omni-channel world, hence the company’s decision to create an executive role focused on customer experience.

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Steals, deals, and post purchase thrills

If you couldn’t tell by now, I’m certainly an online shopping advocate. But it’s not just the good UX, cute clothes and free overnight shipping that got me here.

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How good UX got me out of the dressing room

Online shopping should make your life easier, not harder. There’s a reason people shop online, and those reasons do not include confusion, frustration, or the need to throw your computer at the wall.

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Good UX fills bellies

Your eyes are bigger than your stomach, Rachel. A chant that holds true every time I find myself in front of a smorgasbord of yummies.

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The user is wrong. 5 steps to make it right.

That's right, sometimes the user is utterly mistaken. And it's mostly our industry's fault. Users expect complicated, unintuitive online experiences because e-commerce platforms are often built around technology, instead of the customer.

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Why users don’t read…This will leave you speechless

We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.

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Noise soup and the art of listening

Ears. They’re funny little things when you think about it. Their shape, the canals, how they protrude from our heads. Even the hairs that grow out of them as we age. So odd, and yet, so important.

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Put me in the zoo

Have you met Spot? He's a polka-dot leopard who changes colors and even juggles his own spots — all in a desperate effort to convince two children he's special enough to be exhibited in the zoo.

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Herding cats: The life of a project manager

Typically when you think of project managers, you think of someone responsible for making sure everyone does their part in some huge, time consuming, possibly life-altering initiative.

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The experience lingo

Imagine you've been put on a team with three strangers and tasked with assembling a complicated piece of machinery. Silently, you each study the jumble of parts and poorly drawn diagrams.

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Users don’t scroll

In today’s digital-obsessed world, can you still make a case for the fold?

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And then my shoes started to squeak

I dunno about you, but I'm not a fan of dream sequences in movies and literature. They're right up there with '80s musical montages, if you ask me—cheap short cuts to avoid having to figure out the story.

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I’m all about that flow

We've all felt flow—the mental state in which we're fully immersed in a feeling of energized focus, full involvement and enjoyment of the activity we're performing.

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Musings

A muse is a force personified as a woman who is the source of inspiration for a creative artist. I've always thought it would be awesome to be a muse—I could be like, “So, yeah. That song on the radio?

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