Articles by Topic
UX/Design
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Apr 17, 2024
Designing Digital Experiences for Neurodiversity →
Web accessibility is a must in today’s digital experiences. In the drive to provide equal access and opportunity to all online users we must consider the 10% to 20% of users who are neurodiverse, or simply put people who process information differently.
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Apr 3, 2024
The Power of Design in Content Marketing →
It's no secret that design goes hand in hand with content marketing, but the powerful punch that strategic design adds to the mix truly sets exceptional content apart.
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Mar 20, 2024
Designing for Mobile First →
In the digital world we now live in, mobile devices have become our daily companions. Because of this, mobile first design has emerged as an important strategy in web development and design.
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Mar 6, 2024
The Balance of Design: Aesthetics vs. Functionality →
In the digital realm, the interplay between aesthetics and functionality serves as a perpetual tug-of-war, with each aspect vying for supremacy in web design. The balance between these two essential elements is not just a matter of preference but a strategic imperative.
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Nov 1, 2023
Harnessing the Power of Color in Digital Design →
In the vibrant digital design world, color reigns supreme, wielding its captivating influence over our emotions, perceptions, and experiences. In this blog, we share tips for harnessing the power of color.
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Oct 4, 2023
404 Page: Personality Error →
The basic purpose of a 404 Error page is to let the user know something went wrong and to provide a path back into your website, but even a well laid out 404 Error page can leave a bad taste with your user from the simple inconvenience alone.
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Sep 6, 2023
Design Thinking: A Beginners Guide →
Despite popular belief, Design thinking isn’t just picking random colors and adding a sprinkle of shape here and there; in actuality it is a powerful and purposeful problem-solving approach.
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Aug 9, 2023
What is Information Architecture, and Why Do You Need It? →
Websites aren't supposed to be messy, especially when it hinders your users' ability to find what they need quickly. Yet, many companies ignore the important step of information architecture when building out their website and content. So, what is information architecture, and why do you need it?
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Jun 14, 2023
The Basics of Good Website Design →
Good website design shouldn't be complicated and shouldn't scare you. Whether your team is beginning the process of building a website or just looking into it, we have created a basics list of good website design to help you along the way.
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Mar 24, 2017
Why We’re Switching to Sketch →
I hate change. My mom tells stories about how I would come home crying from elementary school because they changed my seat in class.
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Nov 16, 2015
The UX of being a mom and other website optimization tips →
Just like a site flow, the day of a mom has its own happy path and those dreaded errors and pitfalls. How we recover is key to how our experience is perceived.
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Oct 29, 2015
Boo! UX is not-so-scary →
Does the mention of UX scare you? Have you felt overwhelmed with the idea that your website’s user experience doesn’t deliver?
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Oct 21, 2015
Baseball, apple pie & score bugs →
It's the top of the ninth, bases are loaded, 2 outs, the count is 3-2. Infield has shifted. And how do I know? Because the little ever-present score bug tells all.
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Sep 30, 2015
The joys and sorrows of ordering lunch online →
Nowadays, folks expect – and for the most part can – accomplish almost any task online. Knowing that, it’s surprising how many companies still aren’t getting it right, or worse, aren’t even trying.
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Jul 29, 2015
The Neiman Marcus online shopping experience →
Opening up the Neiman Marcus website, I didn’t know what to expect. I’m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them…
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Jun 2, 2015
Steals, deals, and post purchase thrills →
If you couldn’t tell by now, I’m certainly an online shopping advocate. But it’s not just the good UX, cute clothes and free overnight shipping that got me here.
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May 18, 2015
How good UX got me out of the dressing room →
Online shopping should make your life easier, not harder. There’s a reason people shop online, and those reasons do not include confusion, frustration, or the need to throw your computer at the wall.
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May 11, 2015
Good UX fills bellies →
Your eyes are bigger than your stomach, Rachel. A chant that holds true every time I find myself in front of a smorgasbord of yummies.
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Apr 6, 2015
Why users don’t read…This will leave you speechless →
We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.
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Mar 6, 2015
The experience lingo →
Imagine you've been put on a team with three strangers and tasked with assembling a complicated piece of machinery. Silently, you each study the jumble of parts and poorly drawn diagrams.
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Feb 13, 2015
Users don’t scroll →
In today’s digital-obsessed world, can you still make a case for the fold?
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Feb 4, 2015
And then my shoes started to squeak →
I dunno about you, but I'm not a fan of dream sequences in movies and literature. They're right up there with '80s musical montages, if you ask me—cheap short cuts to avoid having to figure out the story.
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Jan 28, 2015
I’m all about that flow →
We've all felt flow—the mental state in which we're fully immersed in a feeling of energized focus, full involvement and enjoyment of the activity we're performing.
