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Rachel DeFriend

About Rachel DeFriend

Even though her alma mater, The University of Texas at Austin, once branded her “too weird”, we embrace Rachel’s freak flag.

She’s worn many hats over the years — interactive account manager, project manager, Information Architect, resident UX go-to, technology liaison, digital strategist and even lunch yoga instructor. But for Rachel, UX is where it’s at. She loves nothing more than to geek out over journey maps, experience flows, wireframes and all things responsive.

Through her career she’s worked with leading brands like AT&T and American Airlines to deliver responsive websites, online business intelligence dashboards, integrated campaigns and CRM programs.

Rachel has never met a stranger and positively flourishes when working across departments, bringing reliability, determination and flexibility (both mental and physical) to anything we throw at her.