Articles by Author
Rachel DeFriend
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Rachel DeFriendFeb 22, 2016
Redonk Breakdown of Breakroom →
Recently, I had the honor of being on Kitchen Duty here at Redonk. With that honor comes washing dishes, putting away dishes, gathering dishes from all over (ehem Phill…) keeping the space clean, and restocking the goods to keep the animals happy.
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Rachel DeFriendDec 9, 2015
Registries & wish lists oh my! →
So we are baby crazy here at Redonk and several peeps are making lists (registry lists, that is) and checking them twice.
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Rachel DeFriendNov 16, 2015
The UX of being a mom and other website optimization tips →
Just like a site flow, the day of a mom has its own happy path and those dreaded errors and pitfalls. How we recover is key to how our experience is perceived.
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Rachel DeFriendOct 21, 2015
Baseball, apple pie & score bugs →
It's the top of the ninth, bases are loaded, 2 outs, the count is 3-2. Infield has shifted. And how do I know? Because the little ever-present score bug tells all.
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Rachel DeFriendAug 17, 2015
Omni-channel lessons from a furniture mart →
What store is bigger than 3 Walmart Supercenters, showcases over 100,000 pieces of furniture and is able to load up to 100 cars at once with merchandise? The Nebraska Furniture Mart.
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Rachel DeFriendJun 19, 2015
Ligers and tigons in an omnichannel world →
I had never heard of a Liger until Napoleon Dynamite professed his fascination. "It's pretty much my favorite animal. It's like a lion and a tiger mixed... bred for its skills in magic." –Napoleon Dynamite
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Rachel DeFriendMay 11, 2015
Good UX fills bellies →
Your eyes are bigger than your stomach, Rachel. A chant that holds true every time I find myself in front of a smorgasbord of yummies.
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Rachel DeFriendMar 30, 2015
Noise soup and the art of listening →
Ears. They’re funny little things when you think about it. Their shape, the canals, how they protrude from our heads. Even the hairs that grow out of them as we age. So odd, and yet, so important.
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Rachel DeFriendMar 24, 2015
Put me in the zoo →
Have you met Spot? He's a polka-dot leopard who changes colors and even juggles his own spots — all in a desperate effort to convince two children he's special enough to be exhibited in the zoo.
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Rachel DeFriendFeb 4, 2015
And then my shoes started to squeak →
I dunno about you, but I'm not a fan of dream sequences in movies and literature. They're right up there with '80s musical montages, if you ask me—cheap short cuts to avoid having to figure out the story.
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Rachel DeFriendJan 28, 2015
I’m all about that flow →
We've all felt flow—the mental state in which we're fully immersed in a feeling of energized focus, full involvement and enjoyment of the activity we're performing.
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Rachel DeFriendJan 21, 2015
Musings →
A muse is a force personified as a woman who is the source of inspiration for a creative artist. I've always thought it would be awesome to be a muse—I could be like, “So, yeah. That song on the radio?
About Rachel DeFriend
Even though her alma mater, The University of Texas at Austin, once branded her “too weird”, we embrace Rachel’s freak flag.
She’s worn many hats over the years — interactive account manager, project manager, Information Architect, resident UX go-to, technology liaison, digital strategist and even lunch yoga instructor. But for Rachel, UX is where it’s at. She loves nothing more than to geek out over journey maps, experience flows, wireframes and all things responsive.
Through her career she’s worked with leading brands like AT&T and American Airlines to deliver responsive websites, online business intelligence dashboards, integrated campaigns and CRM programs.
Rachel has never met a stranger and positively flourishes when working across departments, bringing reliability, determination and flexibility (both mental and physical) to anything we throw at her.
