Articles by Author
Shar Carpenter
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Shar CarpenterNov 27, 2024
Happy Jordan (23) Birthday Redonk! →
Happy Jordan (23rd) Birthday to us! It’s hard to believe, but here we are—23 years later—looking back on an incredible journey with our amazing clients, business champions, and team.
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Shar CarpenterApr 17, 2024
Designing Digital Experiences for Neurodiversity →
Web accessibility is a must in today’s digital experiences. In the drive to provide equal access and opportunity to all online users we must consider the 10% to 20% of users who are neurodiverse, or simply put people who process information differently.
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Shar CarpenterNov 29, 2023
Redonkian Spotlight:
Shar →It’s been famously said, “The world needs more Canada.” So, as a native Canadian, I like to think I’m doing my part by sharing my culture down south
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Shar CarpenterJan 11, 2018
Redonk’s 2018 Top CX Trends Countdown →
Customer experience has always differentiated the successful companies from the unsuccessful. And in 2018 that’s not changing.
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Shar CarpenterOct 29, 2015
Boo! UX is not-so-scary →
Does the mention of UX scare you? Have you felt overwhelmed with the idea that your website’s user experience doesn’t deliver?
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Shar CarpenterJun 12, 2015
Gap getting the omni-channel experience dialed in →
Until recently, I’ve never shopped gap.com, but Gap’s new CEO Art Peck gets me. He understands the role of digital in today’s omni-channel world, hence the company’s decision to create an executive role focused on customer experience.
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Shar CarpenterApr 21, 2015
The user is wrong. 5 steps to make it right. →
That's right, sometimes the user is utterly mistaken. And it's mostly our industry's fault. Users expect complicated, unintuitive online experiences because e-commerce platforms are often built around technology, instead of the customer.
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Shar CarpenterApr 6, 2015
Why users don’t read…This will leave you speechless →
We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.
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Shar CarpenterFeb 13, 2015
Users don’t scroll →
In today’s digital-obsessed world, can you still make a case for the fold?
About Shar Carpenter
Our resident Canuck, Shar is fluent in all things north of the 49th Parallel. For more than 17 years, she’s been leading marketing strategy and delivering significant ROI for tech companies in the U.S. and Canada.
As Managing Director, she runs the business and makes sure big ideas turn into action. Her background on the client side gives her unique understanding of our clients’ needs and the drive to make sure the team always aims to over-deliver.
Shar is a superstar when it comes to managing large budgets, product launches, employees, cross-functional teams, and multiple program initiatives to successfully achieve goals on time and on budget.
We can only assume her determination and innovative attitude comes from her years of shoveling sidewalks, eating poutine and beaver tails, and skiing Goat’s Eye.
