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Customer experience has always differentiated the successful companies from the unsuccessful. And in 2018 that’s not changing.
Alright, who doesn’t love Canada? Or blame Canada! Either way, that’s my native homeland. I always have something on me to show I’m a proud Canadian.
Does the mention of UX scare you? Have you felt overwhelmed with the idea that your website’s user experience doesn’t deliver?
Until recently, I’ve never shopped gap.com, but Gap’s new CEO Art Peck gets me. He understands the role of digital in today’s omni-channel world, hence the company’s decision to create an executive role focused on customer experience.
That's right, sometimes the user is utterly mistaken. And it's mostly our industry's fault. Users expect complicated, unintuitive online experiences because e-commerce platforms are often built around technology, instead of the customer.
We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.
In today’s digital-obsessed world, can you still make a case for the fold?
Our resident Canuck, Shar is fluent in all things north of the 49th Parallel. For more than 17 years, she’s been leading marketing strategy and delivering significant ROI for tech companies in the U.S. and Canada.
As Managing Director, she runs the business and makes sure big ideas turn into action. Her background on the client side gives her unique understanding of our clients’ needs and the drive to make sure the team always aims to over-deliver.
Shar is a superstar when it comes to managing large budgets, product launches, employees, cross-functional teams, and multiple program initiatives to successfully achieve goals on time and on budget.
We can only assume her determination and innovative attitude comes from her years of shoveling sidewalks, eating poutine and beaver tails, and skiing Goat’s Eye.