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I hate change. My mom tells stories about how I would come home crying from elementary school because they changed my seat in class.
Just like a site flow, the day of a mom has its own happy path and those dreaded errors and pitfalls. How we recover is key to how our experience is perceived.
Does the mention of UX scare you? Have you felt overwhelmed with the idea that your website’s user experience doesn’t deliver?
It's the top of the ninth, bases are loaded, 2 outs, the count is 3-2. Infield has shifted. And how do I know? Because the little ever-present score bug tells all.
Nowadays, folks expect – and for the most part can – accomplish almost any task online. Knowing that, it’s surprising how many companies still aren’t getting it right, or worse, aren’t even trying.
Opening up the Neiman Marcus website, I didn’t know what to expect. I’m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them…
If you couldn’t tell by now, I’m certainly an online shopping advocate. But it’s not just the good UX, cute clothes and free overnight shipping that got me here.
Online shopping should make your life easier, not harder. There’s a reason people shop online, and those reasons do not include confusion, frustration, or the need to throw your computer at the wall.
Your eyes are bigger than your stomach, Rachel. A chant that holds true every time I find myself in front of a smorgasbord of yummies.
We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we've become accustomed to a steady diet of content snacks.
Imagine you've been put on a team with three strangers and tasked with assembling a complicated piece of machinery. Silently, you each study the jumble of parts and poorly drawn diagrams.
In today’s digital-obsessed world, can you still make a case for the fold?
I dunno about you, but I'm not a fan of dream sequences in movies and literature. They're right up there with '80s musical montages, if you ask me—cheap short cuts to avoid having to figure out the story.
We've all felt flow—the mental state in which we're fully immersed in a feeling of energized focus, full involvement and enjoyment of the activity we're performing.