{"id":799,"date":"2023-08-09T15:28:17","date_gmt":"2023-08-09T15:28:17","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=799"},"modified":"2023-08-09T15:29:44","modified_gmt":"2023-08-09T15:29:44","slug":"what-is-information-architecture-and-why-do-you-need-it","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/what-is-information-architecture-and-why-do-you-need-it\/","title":{"rendered":"What is Information Architecture, and Why Do You Need It?"},"content":{"rendered":"

Websites aren’t supposed to be messy, especially when it hinders your users’ ability to find what they need quickly. Yet, many companies ignore the important step of information architecture when building out their website and content. So, what is information architecture, and why do you need it?<\/p>\n

Information Architecture\u00a0<\/strong><\/p>\n

Information Architecture (IA), at its core, “focuses on organizing, structuring, and labeling content effectively and sustainably” according to Usability.gov<\/a>. IA then plays a pivotal role in creating your website’s wireframes, prototypes, and navigation. In fact, good IA should be invisible to the user. More importantly, lousy information architecture will become a tangled mess leaving your users frustrated and resulting in them navigating off your site. For IA to help your user, there are three factors you must consider when creating your structure.<\/p>\n

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  1. User \u2013 The user interacts with your website, so it’s crucial to research their behaviors, goals, and needs diligently.<\/li>\n
  2. Context \u2013 The context considers the where, when, why, and how behind why the user is interacting with your content.<\/li>\n
  3. Content \u2013 The content is what the users interact with. Remember your users’ needs, goals, expectations, and behaviors while creating content.<\/li>\n<\/ol>\n

    To\u00a0help inform your information architecture<\/a>, consider completing the following activities:<\/p>\n