{"id":545,"date":"2015-10-29T21:34:08","date_gmt":"2015-10-29T21:34:08","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=545"},"modified":"2015-10-29T21:36:18","modified_gmt":"2015-10-29T21:36:18","slug":"boo-ux-is-not-so-scary","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/boo-ux-is-not-so-scary\/","title":{"rendered":"Boo! UX is not-so-scary"},"content":{"rendered":"

Does the mention of UX<\/a> scare you? Have you felt overwhelmed with the idea that your website\u2019s user experience doesn\u2019t deliver? Instead of fearing the truth, face it. Let\u2019s start with some realistic tips to delivering a better user experience.<\/p>\n

Knock, knock. Who\u2019s there?\u00a0<\/strong><\/h2>\n

Your users \u2013 that\u2019s who. And it\u2019s critical that you get to know them and what they experience<\/span><\/em> on your website. Start with sampling to identify populations, observe those groups of users and survey them about specific interactions and experiences. It\u2019s haunting to know how many website owners don\u2019t know what their users experience.\u00a0Understanding who your users are, what they love and what they hate on your website will help inform how you can move towards delivering a better user experience.<\/p>\n

Trick or treat<\/strong><\/h2>\n

Often referred to as \u201ccognitive load,\u201d users shut down when they view overwhelming, irrelevant and excessive content. Simply put, the heavier the cognitive load, the less likely the user will complete the task. A game of hide and seek with the add to cart button, when really the user just wants to complete their purchase, is not fun. In fact, users who are frustrated become impatient and often will abandon what they were trying to do on a specific page or website. And when a user doesn\u2019t feel like it was a treat to visit your website the trick will be on you when you review conversion performance metrics. So here are a few treats your users will appreciate:<\/p>\n