{"id":481,"date":"2015-09-30T21:12:28","date_gmt":"2015-09-30T21:12:28","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=481"},"modified":"2015-10-02T15:26:22","modified_gmt":"2015-10-02T15:26:22","slug":"the-joys-and-sorrows-of-ordering-lunch-online","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/the-joys-and-sorrows-of-ordering-lunch-online\/","title":{"rendered":"The joys and sorrows of ordering lunch online"},"content":{"rendered":"<p>Nowadays, folks expect \u2013 and for the most part <em>can <\/em>\u2013 accomplish almost any task online. Knowing that, it\u2019s surprising how many companies still aren\u2019t getting it right, or worse, aren\u2019t even trying.<\/p>\n<p>Of course, I am referring to ordering food online from your favorite lunch spot. On Fridays, we go out or bring in and I\u2019m in charge of placing the order. And let\u2019s just say, when I place my vote on our handy dandy lunch app the convenience factor influences my decision at times:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-501 size-medium aligncenter\" src=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/lunchapp2-715x431.jpg\" alt=\"\" width=\"715\" height=\"431\" srcset=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/lunchapp2.jpg 715w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/lunchapp2-380x229.jpg 380w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/lunchapp2-640x386.jpg 640w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/lunchapp2-320x193.jpg 320w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>So without further ado, here\u2019s my list of the good, the bad and the ugly when it comes to ordering your grub online straight from the restaurant\u2019s website:<\/p>\n<h2><strong>The good<\/strong><\/h2>\n<h3><strong>Panera <\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/delivery1.panerabread.com\/#!\/\" target=\"_blank\">Panera<\/a> does so many things right, I don\u2019t even know where to begin. Ordering options include enticing imagery that is displayed in a clear and organized way. Not only are the options customizable and include integrated nutrition info, your calories and cost update in real-time as you personalize your order. You can assign names to meals, making group ordering so much more organized. The only knock I will give it for now is lack of a progress bar. When placing orders, especially multiple orders, folks want to know where they are in the process and what is left until their task is complete.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-505 size-medium aligncenter\" src=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/order2-715x498.jpg\" alt=\"\" width=\"715\" height=\"498\" srcset=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/order2.jpg 715w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/order2-380x265.jpg 380w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/order2-640x446.jpg 640w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/order2-320x223.jpg 320w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h3><strong>Chipotle<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/order.chipotle.com\/\" target=\"_blank\">Chipotle<\/a> does a lot of the right things that I have listed above, too. It doesn\u2019t look as nice and sleek as Panera\u2019s version, but they do have a very straightforward progress bar that clearly defines what\u2019s expected of the user to complete the task at hand (mission: order lunch).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-486 aligncenter\" src=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar-715x269.png\" alt=\"Cipotle_Progress_Bar\" width=\"715\" height=\"269\" srcset=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar-715x269.png 715w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar-380x143.png 380w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar-640x241.png 640w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar-320x120.png 320w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar-930x350.png 930w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Cipotle_Progress_Bar.png 1008w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<ul>\n<li>They do not integrate their nutritional informational though, which seems like a big miss considering that this content is available elsewhere on the site (so clearly it exists). But despite this large shortcoming, they are catapulted into the \u201cgood\u201d with one simple capability \u2013 Group Order. You enter your team\u2019s email addresses and Chipotle kicks out an email inviting them to place their lunch order. This puts the onus on the picky eater or the \u201cI don\u2019t order real menu options\u201d person to indicate exactly what they want, and eliminates some of the back-and-forth I go through with coworkers, like:<\/li>\n<\/ul>\n<p><em>\u201cThey actually aren\u2019t serving their breakfast menu right now, please choose something else\u2026\u201d<\/em><\/p>\n<p><em>\u201cYou can\u2019t substitute for green beans, they don\u2019t even have green beans\u2026\u201d<\/em><\/p>\n<p>\u2013or my personal favorite, <em>\u201cTurkey sandwich? They have 4, could you be more specific?\u201d<\/em><\/p>\n<p>On your online order screen it shows who has ordered what and your updated order total. LOVE IT. We really should eat at Chipotle more often.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-488 aligncenter\" src=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-715x187.png\" alt=\"Screen Shot 2015-08-06 at 4.38.10 PM\" width=\"715\" height=\"187\" srcset=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-715x187.png 715w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-1024x268.png 1024w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-380x100.png 380w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-640x168.png 640w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-1060x278.png 1060w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-1600x419.png 1600w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-320x84.png 320w, https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-08-06-at-4.38.10-PM-930x244.png 930w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/p>\n<h2><strong>The bad<\/strong><\/h2>\n<h3><strong>\u00a0<\/strong><strong>Zo\u00ebs Kitchen<\/strong><\/h3>\n<ul>\n<li>To be honest, I used to be a pretty big fan of <a href=\"https:\/\/zoeskitchen.alohaorderonline.com\/StartOrder.aspx\" target=\"_blank\">Zoe\u2019s <\/a>online ordering capabilities before scoping out the competition. They allow you to assign names to orders and have fairly easy customization functionality. They also have a separate section for gluten-free options (but why stop there? I\u2019ll explain more below). But there is also a lot of room for improvement. The structure and organization is poor and not very intuitive. There are too many sandwich categories, and hummus options are paired with salads as opposed to being included in the sides. There is no imagery and no nutritional information available. This is especially surprising given their emphasis on the quality of their ingredients and recipes. I\u2019ve seen worse, but some basic improvements could make this a much better experience. But hey, at least they don\u2019t force you to create an account.<\/li>\n<\/ul>\n<h2><strong>The ugly<\/strong><\/h2>\n<h3><strong>Freebirds <\/strong><\/h3>\n<ul>\n<li>I can\u2019t imagine\u00a0what it\u2019s like working at <a href=\"https:\/\/freebirds.orders24-7.com\/\" target=\"_blank\">Freebirds<\/a> and trying to fulfill customer\u2019s orders that were placed online, it could possibly be even more painful than trying to place those online orders in the first place. First off, you are forced to create an account. Not cool. The cost doesn\u2019t update as you customize your meal \u2013 in fact it\u2019s buggy, and sometimes it doesn\u2019t update at all until you check out. But my favorite is the lack of logic applied to the customization functionality. I can select both extra cheese and no cheese options for the same nachos. Or how \u2018bout all 4 different tortillas for my burrito? No problem! Try watching an employee work this one out as they scramble to fulfill orders during the lunch hour:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-503 size-full aligncenter\" src=\"https:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/09\/order.jpg\" alt=\"\" width=\"268\" height=\"565\" \/><\/p>\n<p>I\u2019d say my chances are pretty slim for my order coming out correct. Or at all.<\/p>\n<h2><strong>How to make things better<\/strong><\/h2>\n<p>So now that we\u2019ve discussed some winners and losers in the online ordering world, I do have some thoughts on how even the high achievers could step up their game:<\/p>\n<ul>\n<li><strong>Provide filters to narrow down menu options based on dietary restrictions:<\/strong> The more picky (I mean, sophisticated) we become when it comes to our food choices, the harder restaurants have to work to clearly define what is or isn\u2019t in their food. Some places, like Chipotle, already <a href=\"https:\/\/chipotle.com\/allergens\" target=\"_blank\">provide this information online,<\/a> so why not integrate it with your online ordering process? Allow users to select among options like vegetarian, vegan, gluten-free, etc. to narrow down choices to their relevant options.<\/li>\n<li><strong>Provide option to revert back to the original:<\/strong> Customization is great. But it turns out that sometimes chefs actually know what they\u2019re doing. So while I am busy customizing my perfect meal, there are times when I think, \u201cwhoa, enough is enough. What kind of bread is this supposed to come with again? I should probably just stick with that.\u201d<\/li>\n<li><strong>Help me decide:<\/strong> Sometimes, we are overwhelmed with options. Bringing in certain elements of the review concept could help customers make a quicker and more informed decision. This could be in the form of indicating employee\u2019s favorites, allowing customers to vote or rate the menu options, or calling out their top sellers. It would serve as the equivalent of asking the server \u201cWhich do you recommend?\u201d or \u201cWhich is your most popular dish?\u201d without actually having to speak to someone.<\/li>\n<\/ul>\n<p>Do you ever order lunch online? Who\u2019s doing it right or who shouldn\u2019t even bother? Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, folks expect \u2013 and for the most part can \u2013 accomplish almost any task online. Knowing that, it\u2019s surprising how many companies still aren\u2019t getting it right, or worse, aren\u2019t even trying. Of course, I am referring to ordering food online from your favorite lunch spot. On Fridays, we go out or bring in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,8],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-featured","category-uxdesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The joys and sorrows of ordering lunch online - Redonk Marketing | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redonkmarketing.com\/blog\/the-joys-and-sorrows-of-ordering-lunch-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The joys and sorrows of ordering lunch online - Redonk Marketing | Blog\" \/>\n<meta property=\"og:description\" content=\"Nowadays, folks expect \u2013 and for the most part can \u2013 accomplish almost any task online. 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