{"id":449,"date":"2015-07-29T16:20:24","date_gmt":"2015-07-29T16:20:24","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=449"},"modified":"2015-07-29T16:21:39","modified_gmt":"2015-07-29T16:21:39","slug":"the-neiman-marcus-online-shopping-experience","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/","title":{"rendered":"The Neiman Marcus online shopping experience"},"content":{"rendered":"

First impression<\/strong><\/h2>\n

Opening up the Neiman Marcus website, I didn\u2019t know what to expect. I\u2019m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them\u2026after all they are one of the leading luxury retailers. Since I can\u2019t remember the last time I browsed their website, I decided to go on a Neiman Marcus journey to see what they had to offer.<\/p>\n

Initial reaction = overwhelmed. Right away there was a large promotional banner that took up a majority of the screen and changed the images in a slideshow manner. This might have been fine, if there weren\u2019t a million other things going on below the banner. There were a multitude of images that linked to everything from MasterPass by MasterCard to an Elie Saab look book. I kept losing focus as I scrolled down because the images were clumped together, promoting a variety of different things. Having a clean and organized look is more beneficial because customers are more likely to stay focused on what they came for initially. For instance, the Michael Kors<\/a> website displays a minimal amount of large, eye-catching images and an impeccably organized menu so you don\u2019t feel overwhelmed by options.<\/p>\n

Another overwhelming factor in this process was their CRM program. Once you sign up, they send you multiple emails per day. If you\u2019re trying to opt out of receiving emails\u2026 good luck! It takes forever to opt out of their email program, leaving you with an inbox filled with nothing but an abundance of Neiman Marcus.<\/p>\n

Finding my way around<\/strong><\/h2>\n

The first thing I noticed on the mega menu was a smaller version of the promotional banner following me around throughout the different categories. The banner was inconsistently placed on the site and there were even different variations of it. Once again, distracting. The Neiman Marcus mega menu is extremely vast and is almost broken down too specifically. In the Designers category alone, they have it broken up into Designers by Category, Featured Designers, Designers by A-Z, or View All Designers. It would be easier to digest if they consolidated the \u201cFeatured Designers\u201d list and then had the \u201cView All Designers\u201d as the only other option displayed. The Barneys<\/a> site is a perfect example of having a clean and clear menu. I love the font they use, because even though it\u2019s small, it\u2019s readable and categories are separated enough that they don\u2019t look forced into one place. It\u2019s just all-around pleasant to look at, and easy to navigate.<\/p>\n

The myNM<\/a> category in the left hand corner was my favorite part of the menu. For those who didn\u2019t notice from my last blog post<\/a>, I love when retailers add personalization to their websites. If you are a frequent Neiman Marcus shopper, there\u2019s really no reason not to take full advantage of their customized options. NM sets up your own homepage in which you can browse different sections that are tailored specifically for you. For instance, Just For You, You May Also Like, New Since Your Last Visit and even Most Requested in [Dallas] are just a few of the different sections that are geared towards finding your perfect items! It\u2019s honestly the next best thing to having a personal stylist.<\/p>\n

Product information<\/strong><\/h2>\n

After locating a product I was interested in, I was lead to the product detail page. Once I expanded the details, I found that the entire details box overlaid on top of relevant content \u2013 such as the title and price \u2013 hiding information that would greatly influence my purchase decision. Another thing I noticed was that none of the PDP pages had product reviews. According to iPerceptions, \u201c63% of customers are more likely to make a purchase\u00a0from a site that has user reviews.\u201d Knowing this makes me question whether or not Neiman Marcus values their customer\u2019s opinion.<\/p>\n

While I loved the interactive videos that show how the fabric moves and the \u201cYou May Also Like\u201d options, I thought the details and sizing section were misleading. For instance, in the NM kids category they have two different sizing drop downs based on toddlers or girls. Why not just have one, considering it\u2019s the same item? There was also an unnecessary drop down option for \u201cSelect Color\u201d even if there were no other color options available. I prefer product detail pages like this<\/a> because it\u2019s straightforward, yet you still feel well informed.<\/p>\n

Neiman Marcus has a ton of different sizing guides, and it can be confusing to know if you\u2019re choosing the right size. I would love to see True Fit sizing on the Neiman Marcus website, because it\u2019s something I really love using on retail sites like Nordstrom<\/a>. The True Fit Sizing<\/a> option is so beneficial because you can create a custom profile based on questions about your body type. It rates whether or not the clothing you selected would be a good fit for you and what size you should purchase. True Fit sizing is wonderful for large retailers because there are so many different designers, and with each one comes a different type of fit.<\/p>\n

Checkout process<\/strong><\/h2>\n

After I got through making my purchase decision, I was lead to my \u201cshopping bag,\u201d but I couldn\u2019t figure out how to check out! There was no way to purchase my items\u2026was this even a cart? Lo and behold, the guest checkout button was on the left-hand side. Not only was this the opposite position of most cart buttons (and obviously confusing) but it was also displayed in their gold color, which is hard to see. Aside from that, Neiman Marcus offers the option of picking up in-store or free two-day shipping, which is an added bonus.<\/p>\n

\"Untitled\"<\/p>\n

My favorite part of the Neiman Marcus experience was using their \u201cSnap. Find. Shop\u201d app. There have been many times where I\u2019ve seen an item that I just couldn\u2019t live without, but it was either discontinued or nowhere to be found. Coming from a true shopaholic, this can be quite depressing. I always thought to myself, Wouldn\u2019t it be cool to be able to take a picture of the item you wanted, and have similar options come up that you could purchase?<\/em> Well, the shopping gods at Neiman Marcus have answered our prayers, and with one snap you are not only able to find similar items to your product but you can purchase them right then and there. Below is an example of the process.<\/p>\n

\"save.snap\"<\/p>\n

These were some of the things I found that could potentially create a more seamless customer experience. And apparently I\u2019m not the only one to have strong opinions about Neiman Marcus. Our Principal & Creative Director, Phill Carpenter, is a long time Neiman Marcus customer and will follow up in a few weeks with his recommendations for improving the NM customer experience.<\/p>\n

Have you had your own online shopping experience with Neiman Marcus? If so, we\u2019d love to hear about it in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

First impression Opening up the Neiman Marcus website, I didn\u2019t know what to expect. I\u2019m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them\u2026after all they are one of the leading luxury retailers. Since I can\u2019t remember the last […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,8],"tags":[],"class_list":["post-449","post","type-post","status-publish","format-standard","hentry","category-featured","category-uxdesign"],"acf":[],"yoast_head":"\nThe Neiman Marcus online shopping experience - Redonk Marketing | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Neiman Marcus online shopping experience - Redonk Marketing | Blog\" \/>\n<meta property=\"og:description\" content=\"First impression Opening up the Neiman Marcus website, I didn\u2019t know what to expect. I\u2019m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them\u2026after all they are one of the leading luxury retailers. Since I can\u2019t remember the last […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Redonk Marketing | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-29T16:20:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-29T16:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png\" \/>\n<meta name=\"author\" content=\"Bailie McAllister\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bailie McAllister\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/\",\"url\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/\",\"name\":\"The Neiman Marcus online shopping experience - Redonk Marketing | Blog\",\"isPartOf\":{\"@id\":\"https:\/\/redonkmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png\",\"datePublished\":\"2015-07-29T16:20:24+00:00\",\"dateModified\":\"2015-07-29T16:21:39+00:00\",\"author\":{\"@id\":\"https:\/\/redonkmarketing.com\/blog\/#\/schema\/person\/a8cb6ce6966ecf1f5916595ca2445ec5\"},\"breadcrumb\":{\"@id\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#primaryimage\",\"url\":\"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png\",\"contentUrl\":\"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/redonkmarketing.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Neiman Marcus online shopping experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/redonkmarketing.com\/blog\/#website\",\"url\":\"https:\/\/redonkmarketing.com\/blog\/\",\"name\":\"Redonk Marketing | Blog\",\"description\":\"Redonk Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/redonkmarketing.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/redonkmarketing.com\/blog\/#\/schema\/person\/a8cb6ce6966ecf1f5916595ca2445ec5\",\"name\":\"Bailie McAllister\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redonkmarketing.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ad06144b96c2a34faf30b3d5e05800408957dc30dd39e83ee81fc91ec697031?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ad06144b96c2a34faf30b3d5e05800408957dc30dd39e83ee81fc91ec697031?s=96&d=mm&r=g\",\"caption\":\"Bailie McAllister\"},\"description\":\"We\u2019re pretty sure her glorious hair is the key to her super powers.\",\"url\":\"https:\/\/redonkmarketing.com\/blog\/author\/bailie_mcallister\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Neiman Marcus online shopping experience - Redonk Marketing | Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/","og_locale":"en_US","og_type":"article","og_title":"The Neiman Marcus online shopping experience - Redonk Marketing | Blog","og_description":"First impression Opening up the Neiman Marcus website, I didn\u2019t know what to expect. I\u2019m sure most people would assume to see an array of chic and sophisticated imagery, with an assembly of designer names displayed in front of them\u2026after all they are one of the leading luxury retailers. Since I can\u2019t remember the last […]","og_url":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/","og_site_name":"Redonk Marketing | Blog","article_published_time":"2015-07-29T16:20:24+00:00","article_modified_time":"2015-07-29T16:21:39+00:00","og_image":[{"url":"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png","type":"","width":"","height":""}],"author":"Bailie McAllister","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bailie McAllister","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/","url":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/","name":"The Neiman Marcus online shopping experience - Redonk Marketing | Blog","isPartOf":{"@id":"https:\/\/redonkmarketing.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#primaryimage"},"image":{"@id":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#primaryimage"},"thumbnailUrl":"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png","datePublished":"2015-07-29T16:20:24+00:00","dateModified":"2015-07-29T16:21:39+00:00","author":{"@id":"https:\/\/redonkmarketing.com\/blog\/#\/schema\/person\/a8cb6ce6966ecf1f5916595ca2445ec5"},"breadcrumb":{"@id":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#primaryimage","url":"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png","contentUrl":"http:\/\/redonkmarketing.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-715x555.png"},{"@type":"BreadcrumbList","@id":"https:\/\/redonkmarketing.com\/blog\/the-neiman-marcus-online-shopping-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/redonkmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Neiman Marcus online shopping experience"}]},{"@type":"WebSite","@id":"https:\/\/redonkmarketing.com\/blog\/#website","url":"https:\/\/redonkmarketing.com\/blog\/","name":"Redonk Marketing | Blog","description":"Redonk Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/redonkmarketing.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/redonkmarketing.com\/blog\/#\/schema\/person\/a8cb6ce6966ecf1f5916595ca2445ec5","name":"Bailie McAllister","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redonkmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ad06144b96c2a34faf30b3d5e05800408957dc30dd39e83ee81fc91ec697031?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ad06144b96c2a34faf30b3d5e05800408957dc30dd39e83ee81fc91ec697031?s=96&d=mm&r=g","caption":"Bailie McAllister"},"description":"We\u2019re pretty sure her glorious hair is the key to her super powers.","url":"https:\/\/redonkmarketing.com\/blog\/author\/bailie_mcallister\/"}]}},"_links":{"self":[{"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":4,"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":458,"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions\/458"}],"wp:attachment":[{"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redonkmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}