{"id":254,"date":"2015-04-06T21:33:43","date_gmt":"2015-04-06T21:33:43","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=254"},"modified":"2015-07-16T21:16:48","modified_gmt":"2015-07-16T21:16:48","slug":"why-users-dont-readthis-will-leave-you-speechless","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/why-users-dont-readthis-will-leave-you-speechless\/","title":{"rendered":"Why users don\u2019t read\u2026This will leave you speechless"},"content":{"rendered":"

We all love click bait, right? Followed by a satisfying slideshow or listicle<\/a>? As distracted, time-starved online readers we’ve become accustomed to a steady diet of content snacks. Because users don\u2019t want to read, they scan. And that makes writing less<\/em><\/a> more important than ever.<\/p>\n

Here are five ways to cut the fluff and get to the point:<\/strong><\/h2>\n

1. Invert the story<\/h3>\n

Instead of starting with background and building up to the point, do exactly the opposite.<\/p>\n

2. Practice ruthless exclusion<\/h3>\n

If you need to write a lengthy discourse go right ahead. But go back and delete excess words, phrases and sentences. Users love concise copy. It’s the third law of usability<\/a>.<\/p>\n

3. Spread it around<\/h3>\n

Few things send users running like long, dense blocks of copy<\/a>. Use smart design, compelling images and soothing white space to make your story palatable. Negative space really is a positive for user experience<\/a>.<\/p>\n

4. Consider the destination<\/h3>\n

Rarely do we create the end of the customer journey. Embrace the fact that you just need to move a user effortlessly to the next step, and you’ll feel much less pressure to say everything<\/em> on every webpage.<\/p>\n

5. Know when it’s over<\/h3>\n

Once you’ve told your story, don’t be afraid to drop the mic and walk away. Speaking of which \u2014 I could go on for another 1,000 words, but I won’t. Because, you know, irony.<\/p>\n

Have something to add to the list? Edit it down to 140 characters or less and hit me up @redonkmarketing<\/a> #CutTheFluff<\/p>\n","protected":false},"excerpt":{"rendered":"

We all love click bait, right? Followed by a satisfying slideshow or listicle? As distracted, time-starved online readers we’ve become accustomed to a steady diet of content snacks. Because users don\u2019t want to read, they scan. And that makes writing less more important than ever. Here are five ways to cut the fluff and get […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,8],"tags":[],"class_list":["post-254","post","type-post","status-publish","format-standard","hentry","category-featured","category-uxdesign"],"acf":[],"yoast_head":"\nWhy users don\u2019t read\u2026This will leave you speechless - Redonk Marketing | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redonkmarketing.com\/blog\/why-users-dont-readthis-will-leave-you-speechless\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why users don\u2019t read\u2026This will leave you speechless - Redonk Marketing | Blog\" \/>\n<meta property=\"og:description\" content=\"We all love click bait, right? 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