{"id":199,"date":"2015-03-06T18:54:06","date_gmt":"2015-03-06T18:54:06","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=199"},"modified":"2015-07-16T21:01:54","modified_gmt":"2015-07-16T21:01:54","slug":"the-experience-lingo","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/the-experience-lingo\/","title":{"rendered":"The experience lingo"},"content":{"rendered":"

Imagine you’ve been put on a team with three strangers and tasked with assembling a complicated piece of machinery. Silently, you each study the jumble of parts and poorly drawn diagrams. And then, when the time comes to discuss a plan of action you make a startling discovery\u2014you each speak a very<\/em> different language.<\/p>\n

At times, that’s how we feel when working with diverse sets of clients and partners to craft better digital experiences. We all have the same goal, but different ways of talking about the basic building blocks required to get there.<\/p>\n

No worries. I’m here to help. And while I’ll save my Somewhat Comprehensive List of Marketing Terminology<\/em> for a future post, I think a good place to begin is with a high-level discussion of three of the most-often misused and wrongly defined terms in our industry\u2014UI, UX and CX.<\/em><\/p>\n

UI (User Interface)<\/h3>\n

In the simplest terms, think of UI<\/a> as functionality<\/em>. It’s the tools you provide the user to accomplish a task\u2014things like:<\/p>\n