{"id":153,"date":"2015-01-28T22:22:13","date_gmt":"2015-01-28T22:22:13","guid":{"rendered":"http:\/\/redonkmarketing.com\/blog\/?p=153"},"modified":"2015-07-16T20:56:03","modified_gmt":"2015-07-16T20:56:03","slug":"im-all-about-that-flow","status":"publish","type":"post","link":"https:\/\/redonkmarketing.com\/blog\/im-all-about-that-flow\/","title":{"rendered":"I’m all about that flow"},"content":{"rendered":"

We’ve all felt flow\u2014the mental state\u00a0in which we’re fully immersed in a feeling of energized focus, full involvement, and enjoyment of the activity we’re performing.<\/p>\n

In Rdef terms\u2014you\u2019re in the zone.<\/p>\n

We experience flow in sports, shopping, games, work, conversations, creation of art, meditation, sex, and of course Amazon.com shopping carts! To be in the zone isn\u2019t just based on what you’re doing, it’s all about your emotional and mental state within that act.<\/p>\n

I\u2019ve been reading Mihaly Csikszentmihalyi\u2019s book Flow<\/em><\/a>\u2014it\u2019s kinda deep (at least for me, as I’m more into The Cat in the Hat<\/em> these days.) It turns things upside down and opens up the mind to reconsider what motivates you and how you stay in the zone.<\/p>\n

Csikszentmihalyi suggests that enhancing the time spent in flow leads to a happier, more successful life. Flow experiences have a positive affect on performance and help bring balance to our being.<\/p>\n

Striking a pose<\/h2>\n

I love yoga\u2014when I tap into my yoga zone it makes me happier and more balanced. Someday, I want to lead others in the ritual flow (not just at lunch on Mondays here at Redonk), but for now I’m happy to create meaningful flows online that make users happy and successful.<\/p>\n

So how do we architect happy paths that create flow for users (and cash<\/em> flow for clients?) Just like yogis do. Set up an open environment of trust and careful challenge, then guide and encourage.<\/p>\n

Make user goals clear<\/h3>\n