Good website design shouldn’t be complicated and shouldn’t scare you. Whether your team is beginning the process of building a website or just looking into it, we have created a basics list of good website design to help you along the way.
#1 Good UX
Your website is not about you, it’s about the users! This makes it imperative for you to understand their needs and their experience on your website. Ready to achieve good UX? Start with user research to better understand their needs, preferences, and behaviors that will help inform your design. Next, focus on creating a simple, clean, and intuitive interface that is easy for users to navigate. Include effective call-to-action buttons that guide users toward intended actions/goals. Lastly, test and iterate your design based on feedback received from users. Want to get more into the nitty gritty of UX? Check this helpful resource that defines the Laws of UX for more information about UX design.
#2 Quality Content Over Quantity
Users don’t read. Because of this, keep your content short but full of value. You know a lot about your product/company, so talking about it is easy, but you must keep the user in mind when creating content for your new website design. Remember that most users are accustomed to short snippets of content. So, while you may be able to write a novel, keep it short and to the point. It’s about quality, NOT quantity. Want to learn how to cut content down? Check out our blog post on this exact topic.
#3 Consistency and Simplicity
We’ve all been on websites that are all over the place with design treatment, colors, and even in their content tone. They are full of cluttered design and content that can confuse your user. Having a consistent and simple website improves your users’ experience. Not sure where to start? Start with a design system and style guidelines. These will help guide your team as they create and design your website to ensure the same treatment on every page.
Accessibility prompts usability. By prioritizing accessibility, websites become inclusive spaces where everyone can engage with content, products, and services. A great place to start is by providing alternatives for various sensory and cognitive impairments. Maintain proper color contrast, use clear and concise language, and ensure compatibility with assistive technologies like screen readers. According to Forbes, “It is crucial for websites to be accessible to all users, including those with disabilities of all kinds. It allows them access to the same information and services that are available to everyone.”.
#5 Design and Optimize for Multiple Devices
Most users aren’t browsing the internet on their desktops anymore, so it’s critical not to ignore the importance of Mobile design. Having a good UX/UI on a desktop isn’t enough. You must optimize your user experience for mobile and tablet. Not sure where to start? Here are simple steps to help you keep a mobile-first mindset.
- Ensure you use responsive web design – Your website should be optimized to fit any size screen.
- Ensure your font and photo size are legible on a smaller screen – Your website experience should be consistent across all devices.
- Ensure your search functions works well on mobile – Users should be able to quickly and easily find what they are looking for.
- Ensure your design is simple – Simplicity usually leads to a happier user experience.
In conclusion, website design doesn’t have to be a complex endeavor. By keeping these fundamental principles in mind, you can confidently create an online presence that connects with your audience. Feeling overwhelmed? Don’t worry; we’re here to simplify the website design process and help you build a website that both you and your users will adore. So, let’s roll up our sleeves and get to work together!